Our story

About Basic Beach

Welcome to Basic Beach, born and based in Sydney’s Eastern Suburbs, where the beach isn’t just somewhere we go, it’s a way of life.

Our jewellery is bold, colourful and made for real Australian summers, whether you’re swimming at the beach, sweating it out in an early morning Pilates class, meeting the girls for brunch or simply adding a little razzle dazzle to your outfit.

Our pieces are hypoallergenic and made to be kind to your skin, so you can wear them on repeat without worrying about green fingers or itchy ears.

Founded in 2024, Basic Beach is all about embracing your individuality, being a little bit extra and never taking fashion too seriously.

Life’s too short for boring, basic jewellery.