Our story

Welcome to Basic Beach, designed and based in Sydney's Eastern Suburbs, where visiting the beach isn't just a hobby, it's our lifestyle. Our female-founded brand is all about bringing together our passions; the beach with looking and feeling fabulous.

We are on a mission to make beach essentials functional and beautiful to make YOU look and feel you best.

Founded in 2024, Basic Beach is all about embracing the true Australian lifestyle, designing and creating every piece with love and a deep appreciation for the ocean.